Strategic Surveys

What for?

Strategic surveys are market-based surveys designed to connect opportunities with the relevant brands and stations.

Why Radio Mambo?

Radio Mambo constructs these surveys specifically for each client and market. We use a market representative sample in order to provide you with accurate listener tracking that reflects marketing listening and balanced strategic information.

We provide these surveys in various formats and languages, to any size of client.

A reasoning platform

Every day, hundreds of calls are made to Radio Mambo, mainly to share ideas and contribute to nation-wide discussions. A lot of people listen to radio, primarily because it is affordable, hence making it the perfect platform to discuss pressing issues. It connects people, both the young, old, poor, and rich. Everyone can share their opinions, and through that create understanding and tolerance among communities and individuals.

Promotes Businesses

 One of the top ways to grow a business is to rely on marketing, and in the process reach new clients while maintaining the current ones. One of the best ways to get reliable results from marketing is using the radio platform. Businesses have been able to reach clients, and sell their products, in the process providing jobs themselves and growing nations


Entertainment is a part of every social group. It plays a key role in socializing and helps people find happiness, especially during hard times. By playing music, and talking about interesting topics, radios provide high-quality entertainment that is free of charge and fulfilling to the listeners.

Provides jobs

The radio industry provides a lot of employment, helping people grow their careers and live a comfortable life. To ensure that people are useful members of society, it is crucial to avail jobs, and give them an opportunity to do their part in development. It is for this reason that radio is important, as it employs a lot of people.

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